Sethi Chaiyen group , founded by Mr. Sanchai Sethi specialized in the early days in trading of Batiks & Sarong Prints. Presently Batiks & Sarongs are being marketed locally, South Thailand, North Thailand, Burma and Cambodia. Batiks are also exported to Singapore, Malaysia & other African markets.

His belief that the key to success and growth was in developing export  led to growth of King's Import Export Co., Ltd. This company exports all types of printed and textile piece goods to allover the world. This company exports 100% if its production.

In 1994 he acquired Royal Universal Lace Co, Ltd. and turned around the sick unit into a profitable venture and went for expansion in subsequent years. This company manufactures Embroidery for outerwear and exports 90% of its production.

Royal Universal Lace Co., Ltd.

Royal Universal Lace has emerged as   the leading Embroidery Company in Asia. We are commited to our customers, with  innovative designs , impeccable embroidery execution, and Total Quality Management at all stages of production. We employ more that 350 qualified and highly experienced associates and experts whose maxim is "Quality" in all aspects.

Thai Lace Manufacturing Co., Ltd

Thai Lace Manufacturing was founded in the year 2000 with latest State of The Art computerized embroidery machines from Switzerland. This company caters to the needs of high end Apparel and Intimate wear.

Benchasiri Park Property Co., Ltd

Benchasiri Park Property was founded in 2005 with a view to propel diversification into Hotel and high end Serviced Apartments.